Nothing Happens in the Vacuum

Discover our Geeny-Enabled Products & Collaborate

Consumer IoT needs disruptors and collaboration to take off. This section highlights the fantastic companies and products we are working with, who are making waves on the IoT scene.


Featured Geeny-Enabled Product: Neurotech Fashion Project

The Team

Joanna Hir is an award-winning London-based fashion and costume designer specialising in fashion tech, with over 10 years of international industry experience. She has worked for some of the biggest names in the industry including KTZ, Sony Music, Universal Music, BBC, Rita Ora, Little Mix, Wiz Khalifa, Duran Duran, Viktoria Modesta, among others. MuArts is a brain-computer-interface software and hardware development company that links brain tech with concept design and prototyping for the media and the arts.

The Product

The Neurotech Fashion Project links braintech with fashion design. Both the headpiece and the earrings utilize EEG technology, capturing and providing the user with information from the brain. Neurofeedback allows the user to be conscious of their mental state in the real time as well as to predict, control and manage brain states. This technology allows people to track their brain states and understand what external stimuli “changes” them or which triggers make them more activated or less engaged.

The Neurotech Fashion Project won the Connected Living Challenge powered by Geeny, as part of the Innovation World Cup® series. Joanna Hir and MuArts are now collaborating with Geeny to integrate their device on Geeny's IoT platform. 

ElektroCouture/photo: Ana Catala

Other Selected Geeny Members


Geeny-Enable Your Device

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